![]() Here are a few words you can include in your headline: In fact, highlighting this in your headline can be really helpful. If you’re a student with little to no professional sales experience, you don’t need to worry. If you still find yourself struggling, here are a few examples to help along the way. Now that we’ve gone over a few of the basic principles, you might have a better idea of what to include in your headline, but there are a few scenarios that can make getting started to feel intimidating. Ideally, if you have three quick anecdotes laid out in your summary, then you want three words to add after your job title and value proposition. Look for keywords linked to a story, and then place them in your headline. ![]() Once you’ve finished your summary, give it a readthrough. Remember that you’re limited with what you can include, so make it worthwhile to read. Show off some of your personality here while painting a picture of your skills and capabilities. To start, you’re going to want to master your elevator pitch with a good summary. This will also help once potential client inquiries roll in and other conversations begin to roll around since you’ll be able to see who actually read through your profile and who simply skimmed over the basics. The trick is to hook prospects in with a descriptive, keyword-enriched (not stuffed) headline, and then tell your story throughout your profile. Naturally, you’re going to want to turn toward the more impressive ones, but it’s also important to show off your relevant accomplishments - even if they’re not as impressive as some of your other stories. With that being said, turning to story-telling is a great way to highlight your achievements. People are already going to see that you’re great at what you do. If you truly embody the words you want to write about yourself, then there’s no need to say them. The golden rule for every aspect of lead generation: show, don’t tell. Here are a few to avoid in your headline: Words that get used often are also going to make eyes roll. Yes, you’re marketing yourself, but bragging is just going to turn people away. You should identify the top 10 for your position, and then aim to use 3-5 of those in your headline. From there, you can sprinkle the others throughout your profile. This can be easy to do when you’re trying to impress colleagues and prospects, but you want to keep it relevant to the leads you’re attempting to generate. There’s no use in using large words if they don’t make sense. Often, you’re going to find that less is more when it comes to LinkedIn headlines for professionals. So, if you sell automated bookkeeping software, your headline could look something like: “Sales Representative: Saving businesses time and money with automated bookkeeping processes.” Keep It Simple From there, you should include your value proposition. Salespeople, for example, can utilize keywords like, “sales representative,” “sales associate,” or “sales director” to introduce themselves. They’re also great to place in event names and descriptions, and even in group names if you decide to one day create one. They’re meant to make you, your business, or your services easier to find, and they’re great for developing leads. Put simply: keywords are commonly used phrases likely to be typed into the search bar. A lot of times, common phrases or buzzwords that you drop regularly become keywords, but just because you know a few keywords doesn’t mean you understand the impact they can have on your headline. ![]() If you’re already in a specific industry, then you might have keywords in mind without even realizing it. Don’t copy what they have, but draw inspiration from what they did well, and avoid the things you don’t like. If you need inspiration, try looking at your competitor’s profile. Specifying these things before you attempt to write your headline gives you a clear end goal. Using LinkedIn to generate leads is completely possible, but if you start by targeting the wrong people, then it’s never going to work. ![]() Your profile is a sales asset, and you’re looking for business relationships - not employment opportunities. You might feel tempted to treat your profile as a resume, but it’s actually the opposite here. Do Your Research, Know Your Audienceīefore you even log in to LinkedIn, it’s important to sit down and get to know your audience. Read on to learn everything about creating the best LinkedIn headline. Luckily, we’re here to walk you through the basics. This might sound easy, but there are a few things you need to consider before getting started. Did you know that 61 percent of marketers say generating traffic and tracking down leads is their top challenge? Writing the best headline for LinkedIn that you can, however, makes a huge difference. ![]()
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